Some personal history - I think psychology and human behavior is one of the most fascinating things on the planet. I used to want to get a doctorates and become a psychotherapist, but then I realized the main motivation behind this was money, and of course, once I realized this, I realized there are much quicker ways to getting to the money.
However, I still am infatuated with studying human behavior and finding out the simple things - why we do what we do, why we choose what we choose.
I know there are lot of recent ventures I have been involved in, many of which stem from my interest in the advertising and promotional business - as one may be able to tell from all of the promotional graphics I post on this blog - so it would be a waste of time to name all of them, so I'm going to end this post with an e-book I read this morning, it's really short and only about 75 pages long.
Fascinating read for anyone interested in human behavior, public relations, and of course, advertising:
I think my favorite quote is right at the beginning, talking about the "branding" philosophy -
"It's the Dennis Rodman school of marketing: if you don't have a personality, get some tattoos..."
"Brands need character, not tattoos."
Good stuff.